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Underdogs

Posted by Litho Marketing on May 4, 2016 at 2:00 PM

How our weaknesses can become strengths

"David and Goliath is more that just about the underdog up against the behemoth. It tells a story about a small player creating a 'disruptive leap' against the competitor, which is a way to play the game in a market where you might be perceived to be the underdog."

David Prosser, CEO, The Prosser Group

It's fair to say that Nike never saw it coming. In 1996, the all-everything brand was comfortably positioned as the sporting goods leader in footwear and apparel, not to mention a marketing trendsetter whose print and TV campaigns still stand as teaching tools today. Nike was preparing to introduce a slew of cutting-edge designs and marketing campaigns to further cement its growing legacy.
Nike was once the underdog, the David to Adidas' Goliath, so you would have thought that the Nike Corporation would have seen somebody like Kevin Plank working in the shadows. In 1995, Plank devised the idea for Under Armour while playing football at the University of Maryland.
Today, according to the most recent numbers from Forbes, Under Armour's net worth is $3.3 billion. The more interesting part of this story is that Plank, founder and CEO, still considers his brand an underdog. He says, "There have been all sorts of ups and downs, but we have learned at every stop and we have used those lessons to make ourselves better."

There are 4 lessons we can all learn from David and Goliath

  1. Nothing is impossible
  2. David found that weak point in Goliath's armor, which allowed him to trimph in the battle. you must find the proper approach, and/or bide your time for the right opportunity to take action.
  3. Lead by your actions
  4. David faced his fear and stood his ground, which in turn inspired an entire army. You can inspire your peers and co-workers to new heights through your actions.
  5. Don't over-complicate things
  6. Remember that David won using very basic tools and a simple approach. This proves that simple solutions almost always are the most effective, even to what initally may appear to be a monstrous problem.
  7. Perspective is everything
  8. David understood the task at hand, even while everybody doubted the outcome. to transform your company, you must transform your perspective of what's possible given the values and principles that make up your view of your place in the world.

Taken from the article "Underdogs," by Michael J. Pallerino, originally published in the May/June 2015 issue of Connect



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