Printing with Purpose The Official Blog of Lithographics

The Power of Print in Higher Education

Posted on July 30, 2018 at 10:15 AM

HOW PRINT CAN HELP YOUR SCHOOL STAND OUT

The higher education market has become increasingly competitive in recent years as schools contend for prospective students. Students, however, aren’t the only audience that schools must reach. Beyond their students, the community that composes a school’s broader support network includes parents, alumni, donors, faculty and staff. Colleges and universities have the unique challenge of developing a brand that appeals to multiple generations.

Sustainability Beyond the Forest

Posted on July 10, 2018 at 12:44 PM

This year over 100 countries celebrated World Environment Day, the date set aside by the UN to encourage the protection of our shared planet.  This year’s World Environment Day theme was similar to that of Earth Day 2018 – “Beat Plastic Pollution”.

Customer Experience and the Rise of Print Marketing

Posted on July 2, 2018 at 10:00 AM

The customer experience is at the forefront of many marketing conversations. Customer expectations have changed so much in recent years with the rise of technology. While technology has evolved, some core principals haven’t changed and that is having a personal relationship with your customer. Print marketing excels in this area because it can be personalized, dynamic and it’s tactile. Many marketers have said elevating the “customer experience” is a key business priority for their company. Here’s how print marketing tactics can improve your customer experience.

Print Quality & Paper Formation

Posted on June 27, 2018 at 3:43 PM

Bottling Nonconformity

Posted on June 19, 2018 at 11:02 AM

Why trailblazers are not typically accepted at first

Experiential Cravings

Posted on June 11, 2018 at 9:45 AM

Experiential Cravings

Differentiated Storytelling with Wake Forest University

Posted on June 6, 2018 at 10:20 AM

Crafting highly customized communications is not for the faint of heart. Paper, production and design all play an essential role in the storyteller’s arsenal. Nowhere is this more prominent than higher education marketing. The pressure in this challenging market is even more pronounced because you have to talk to not only students but the community that composes a school’s broader support network which includes parents, alumni, donors, faculty and staff. Wake Forest University is one university that has set the standard in creating highly customized communications that resonate with different audiences. Here’s how Hayes Henderson, the Executive Creative Director at Wake Forest University and his team use the power of print to stand out in a competitive market.

What Goes Into the Paper Making Process

Posted on May 31, 2018 at 9:45 AM

There are a number of steps involved in turning wood into pulp that could be classified as part of the, What goes into paper making process, but this article is going to focus on what happens on the paper machine. We will pick up the story at the paper machine where the stock or pulp mixture gets made into paper.

Timing Is Everything

Posted on May 30, 2018 at 10:04 AM

Timing is everything

Choosing Office Paper to Make the Right Impression

Posted on May 29, 2018 at 9:15 AM

Choosing Office Paper To Make The Right Impression